"Aren't You Just Sick And
Tired Of Struggling To Find The Right Words & Phrases For
Your Ad Copy?"
"Discover The Fastest And Laziest Way To Crank Out
Your Own Hyper-Effective Sales Letter That Sucks Up Cash Like A
Twister On Steroids!"
If You Flunked English And Have NEVER Written A Single Word Of Copy In
Your Entire Life!"
Anybody who tells you that they like
writing is either a first-year journalism student, a
pathological liar… or an utter freak of nature.
Even though I'm
paid very handsomely for the copy I create, I hate to
write. In fact, at this very moment… I don't really want to be here
at my desk writing this website!
There are plenty of things I'd rather
I mean let's
face it: When the weather is perfect for relaxing in the sun or
kayaking on the river… when its opening day for your favorite
sports team or Hollywood blockbuster… when there's that
once-a-year sale at your favorite designer salon or your local
Porsche dealership… when your sweetie is free for dinner and
a movie (and maybe some romance)…
Is THAT the
time that you want to be chained to your
really rather say, "No" to all of life's pleasures so that you can
say "Yes" to staring at a blank piece of paper, pulling out
your hair, desperately trying to string words
Come on! You'd
rather be doing anything but writing… especially
of One of the World's Greatest Copywriters!
The Ugly Truth That The Gurus Don't Want You To Know!
Hi, my name is
Dan Lok. I've been a copywriter since I was 19 years old. I've
written hundreds of
moneymaking ads and sales letters for clients in more than
39 industries. Heck, who knows…
may even have been "sold" with some of the irresistible
copies I've written.
I have a proven
track record of selling over $17.3 million dollars of
merchandise and services by mail, e-mail, retail and websites.
Fellow copywriters have dubbed my as "The Whiz Kid of Copywriting."
I've earned my reputation thanks to my
stratospheric success in the trenches of advertising… not the
halls of academia.
I earn my
living -- a very, very good one -- writing ads and web copy and
direct mail letters that create fortunes for businesses and
entrepreneurs… A very
nice 6-figure annual income as a hotshot freelance
"Dan Lok is, without a doubt, one of the most
ingenious and innovative marketers I've ever come
across… and one of the few people whose advice I
trust. Listen to what he has to say… THIS guy will
help you make a Quantum Leap in your
-- Daniel S. Peña, Sr. Super Coach to the High Performance
Founder and Chairman of The Guthrie Group
Mr. Peña turned $820 into a $400 million
market-valued energy company in 8 short years!
“Dan Lok is to copywriting and marketing
what Tiger Woods is to golf, or Donald Trump is to Real
Estate! I have never seen anyone write with such
impact. He has an extraordinary way of capturing
people's attention through the written word. Dan knows
writing AND he knows marketing. Most importantly, he is
a man who can do exactly what he says he can do, do it
exactly when he says he will - and do it with
absolute integrity and honesty. If you want to
Make It BIG in business, Dan Lok is your man. He has
my highest recommendation."
-- Frank McKinney "The Maverick “Rock
‘n’ Roll Developer!”
Best-Selling Author, “Make It BIG!
"Dan Lok is a marketing genius, a world-class
copywriter and an incredibly savvy entrepreneur. Get his
products, get his coaching, get whatever you can from
him, you'll be totally glad you did!"
-- Mike Litman Co-Author #1
International Best-Seller "Conversations with
I am definitely
NOT complaining. But my friend, I'm telling you… although I'm
very good at what I do, there are times when I wish I just
didn't have to do it. There are moments in my life
I wish I'd
never gotten into this damn profession!
If you think
borrowing 20 bucks
from your friend is tough… try asking people to open their
wallets and give you some money without any
moments in my career which… I must produce 2 or 3 sales
letters within days when my mind is completely frozen.
I have to sit there, write, write and write for 8 hours
straight like a mad man!
real paradox in copywriting -- copy that's easy to read is
brutally hard to
write. And although writing isn't rocket science or brain
surgery, I believe it is one of the hardest jobs in the world!
And nothing, nothing is harder than copywriting.
writing a novel or a short story, your inner muse is your guide and
if some of the writing is a little long-winded or over-the-top… does
it really matter?
writing a non-fiction book or article, and you slip in a
little "filler" here and there… will it make any
for both fiction and non-fiction writing is a friendly, welcoming
audience. Consumers buy a book because they want what's
inside, so they are likely to start reading and keep
reading until the end.
doesn't have that luxury. When you're a
copywriter… every word has to count! It has to be
persuasive and personal… and keep the reader
enthralled from start to finish (…or perhaps I should say,
Now then you
might ask me, "Dan, if it's so bad, why are you still in
good question. And here's why…
Because I think
copywriting IS the most powerful skill an entrepreneur
When you "get" copywriting, you're in a position to print
can turnaround any business with the power of your pen
(keyboard). Flood your business with customers. Shove truckloads
of cash in your pocket. And yes... rip the heads off your
(So you can see
why I'm a "player" in the copywriting "game," even though
grab-em-by-the-throat copy, it won't matter if you have the
best products or services in the world… It won't matter how
"professional" your website looks… or how high your rankings are in
the searching engines… heck it won't even matter if you're
getting an avalanche of targeted traffic to your site…
... None of this stuff means squat if you copy doesn’t
sell! Period. Full Stop. End of story.
The mastery of
copywriting is THE essential skill you need to create money on demand. It
ISthe ultimate form of financial security and profit
In fact, I'll
go one step further and say…
Only One Good Sales Letter
Away From An Obscene Fortune…
is filled with amazing stories of "word power." For
familiar with The Wall Street Journal's "Tale of Two Young Men"?
This famous 800-word sales letter generated $2 billion in
you've heard stories about the Agora Publishing empire. Agora
went from zero to annual sales of $100 million thanks
to the skillful writing of the company's copywriter.
there's Gary Halbert. His one-page "Coat of Arms" sales letter is
legend. Created over 20 years ago, it's still a powerhouse
today and has generated more than $40 million in
So you see…
a sales letter is the most powerful employee you could ever
hire! And consider this:
letter will always be there to serve you
letter will never get tired
letter will never complain
letter will never ask for a raise, overtime, or a Christmas
A sales letter
will work tirelessly on your behalf night and day… day and
night… on holidays… during a hurricane. No matter what you're
letter delivers your "sales pitch" perfectly every time, all the
A good sales
letter is like an
out-of-control vacuum cleaner 'monster.'' Night and day it's
working for you, sucking up money and constantly depositing that
money right into your bank account, while you're on the phone,
meeting with clients, or taking a snooze.
24-hour money machine that pumps out cash to you as reliably
as the sun rising in the East!
But the bad
The Road To Becoming A Master
Copywriter Is Absolutely Brutal…
Learning how to
copy is difficult, time-consuming, frustrating, expensive,
and extremely stressful.
It could take
you YEARS of trial and error to figure out what works,
what materials to study, how to prevent costly mistakes, and how to
systematically write in a way for that's tailored to your
business and designed to generate the most sales
I know what a
struggle this process is because almost every week, I get a lot of
emails just like this one…
Mike is no
different than most people out there. In fact, he's only one of a
few hundred people who send me emails like this all the time. In
other words, they're saying…
I Don't Want To Learn How To Fish,
I Just Want The Damn Fish!"
(Perhaps you're in
the same boat?)
That's when I
decided to partner up with "Iron Chef" Ewen Chia. Not to open
a sushi restaurant, but to venture out into the "copywriting'
ocean, hook the "big ones," fry 'em up for you, and then serve them right to your
All you have
to do is open your mouth and say "Ah"!Ewen and I have done
Ewen is a
respected and established veteran Internet marketer. He's got a
fiery passion for creating unique content and a conversion-oriented
style that makes fellow marketers go WOW… while consumers say, "I'm
The author of
Turnkey Internet Profits, Mini eBook Secrets, Resale Rights
Secrets and Website Conversion Secrets, among others, Ewen is
NOT one of those "self proclaimed gurus" who tout themselves
as the best thing since peanut butter, sliced bread, or flush
toilets. (The information you get from most of those people is
generally needs to be "flushed.")
Ewen just goes
about his business, rolling out product after product, service after
service and raking tons of cold, hard cash... time after
time... silently... with deadly
Ewen is as
rich in compliments for his business style as he is for his
marketing savvy. He's a man of integrity with a generosity of
spirit that makes him a real pleasure to work with. Considerate
and gracious, this is one of the nicest people you'll ever
meet in the marketing arena… or any arena for that matter.
Ewen and I have
tracked down, assimilated and collected - a 'one-of-a-kind'
private collection of winning ads and sales letters created by
some of the most sought
after copywriters in the world…
believe this "Gallery of the Greatest"…
Of These World-Class
Copywriters Do You Recognize?
has risen to the top of the world of direct response advertising,
copywriting and Internet marketing, and is now considered by many to
be one of the best freelance copywriters and marketing experts in
master Gary Halbert (the genius I mentioned above with the "Coat of
Arms" letter) refers to Carl as a copywriting genius
and million-dollar marketer. Jay Abraham has relied on Carl
repeatedly to write sizzling sales copy that makes things
does Carl achieve that generates this kind of praise?
Carl's clients spent an hour with him and made a few minor changes
to some existing sales copy. The client re-tested the copy and the
results were unprecedented: $500,000 more sales in 30
days. But wait… the numbers get better: this was a
monthly subscription service, so the client was racking in
$500,000 every month for 12 months!
client of in the Real Estate business booked $46,000 in
escrowas a direct result of Carl's sales
letter! (How's that for "curb appeal?")
30-years-old, Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking web sites… and he's only been
online full time since February 2000!
were rolling on the floor laughing when he told them he was going to
put up a web site. And they had every right to be amused since Yanik
had absolutely no web site design skills, zero HTML or coding
In fact, Yanik
didn't have much computer "know-how" whatsoever (still doesn't). But
he wasn't about to be stopped by what he didn't know. Yanik went
ahead with his simple 2-page web site and the flood of orders
hasn't stopped since. Yanik is a highly sought after speaker and
attendees regularly pay up
to $4,995.00 per person to hear his secrets.
Yanik got the
last laugh on his friends. They're still on the floor -- but this
time in shock over what he's achieved.
Randy Gage is
considered by many in the know to be the world's foremost
copywriter. A former high school dropout who became a
self-made millionaire, Randy has taught marketing strategies
to people around the world through seminars, training and
For more than
20 years, Randy has been helping people build successful
businesses through effective marketing strategies - while
operating his own multi-million dollar company.
His in-the-trenches experiences
in direct marketing, as an entrepreneur, and in life will help you
see how to transform all of your marketing efforts and make them
Trevor Crook is
an in-demand copywriter and marketing expert from "down
under" -- Brisbane, Australia. Trevor's a "straight shooter" who
does not sugar coat anything for anyone. He is known for his 'No
B.S.' style and his ability to deliver information to you in
such a simple . . . 'straight between the eyes' way . . . that
you're gluded to your seat
and your eyes are gluded to his copy.
personally interviewed over 5,000 business owners and dealt
with over 200 industries and if he hasn't covered your
specific business niche... it's a good bet he's gotten pretty close
response copywriter for close to 15 years, Michel Fortin has an
uncanny knack for writing clearly, persuasively and
extraordinary his track record of success speaks of
In the last few
years, Michael was instrumental in selling millions of
dollars worth of products and services for a wide variety of
clients stretching close to 200 different
Jo Han Mok is
the president of Super Fast Profit Enterprise and a frequent
guest and featured speaker at Internet Marketing boot camps and
conferences on hot business topics such as copywriting. He is
asought-after copywriter and Internet Marketing consultant,
and has co-created highly successful books and info-products.
Just one of his sales letters
grossed 6 figures in less than 4 weeks!
successes include the Killer Web Copy Software , Proof that
Hypnotic Marketing Works; and his latest book (co-authored with
Dr. Joe 'Mr. Fire' Vitale), The E-Code: "47 Surprising Ways To
Make Money Online, Almost Instantly!"
Morgan-Ferrero collided with the world of red-hot copywriting by
accident. A trained journalist and a freelance writer by trade, she
had never even tried doing the kind of writing that she heralded for
today until the turn of the century (1999).
The style and
flair of Lorrie's copywriting is unique compared with much of the
same-old/same-old web copy that you see today. The personal
"voice" of her copy is often described as conversational and
include Mark Victor Hansen (Chicken Soup For The Soul), Les
Brown, Tom Antion, and a host of other respected speakers,
authors and publishers. "It's almost like she's talking you through
it," said one client. "Lorrie keeps your attention from the first
word to the last."
D. Kilstein Ed.D.C.Ht.
Dr. Harlan D.
Kilstein is a master trainer of Hypnosis and Certified Modeler of
Neuro-linguistic Programming. But above all, he is a master
of "selling" people by speaking directly to their
At one point
during his long and successful career in business, Harlan owned
the largest and most successful hypnosis center in North
America. At this center, he trained and developed a stunningly
effective sales technique, C3P4, which persuades on an
Scott T. Smith
Scott T. Smith
writes sales generating, order-pulling copywriting that 'works' to
maximize your bottom line. A true word "Smith," Scott has
written for hundreds of companies in North America and around the
extremely versatile, skilled at helping clients ranging in size from
Mom 'n' Pop shops to multi-national corporations. A thoughtful veteran of the
copywriting wars, he is featured in a new book by copywriting 'guru'
Robert W. Bly.
founding ABC M&C, Tony Policci served as a consultant to over
3500 clients. He has created and co-created sales strategies
with his clients, executed targeted marketing plans, and has
written and critiqued thousands of ads, sales letters, scripts
Tony has been
published in numerous trade magazines and is the author of
two marketing books. The response doublers guide to creating a
killer yellow-page or print ad and A Wise Guys Copywriting Rule Book
- How To Break The Legs Of Poor Profitability.
brains" and copy geniuses have "cracked the code" that zeroes in on a consumers'
heart and mind, paving the way to businesssuccess... so now it's easy for
you to put your business on a fast track to more sales, bigger
sales, betters sales… and a millionaire's bank
Underground Sales Letters™!
The All-Time Greatest Moneymaking Sales Letters and
Ads to Swipe, Model and "Adapt" for Your Business!
a "secret" collection of ultra-rare sales letters and ads…
Visualize what you could do if you had full
access to a master copywriter's forbidden collection of
secrets… Feel the "power surge" that comes with
knowing you're tapped into a high-voltage sales current
that will electrify consumers…
Underground Sales Letters™ is a "private
stock" of sales letters that have sold millions and millions
worth of products and services. The killer "pitches" have
worked on everything
from diets to exercise equipment to sports collectibles
to business opportunities to $49 e-courses to real estate
membership sites to businesses-in-a-box to high-ticket
seminars… and just about everything
is not a randomly assembled mish-mash of ads and letters.
Quite the contrary. There's absolutely no "loser"
in this 400+ page collection…
have to earn their place in the Underground "Hall of
Fame." Each letter and ad in Underground Sales
Letters™ was chosen
according to very strict "success criteria. Every message you
need passed the ultimate "litmus test" -- achieving meteoric
letter in this collection is a masterpiece… a work of art that has
produced amazing results. Each letter has been tested and proven
in the marketplace and is a bona-fide moneymaker!
How much would
this "swipe file" of priceless information be worth to you?
How much money will you earn when you easily and
effortlessly"translate" these monster winners into a
killer ad for your business?
letters have never been sold, distributed, or otherwise
released to marketing students until now! There has never been
such an all-inclusive, comprehensive, wall-to-wall, fully loaded
collection of sales letters anywhere, at any price… and probably
never will be again!
"You guys are $%@&^ nuts! These are
never-before-seen 'controls' that will transform any
copywriting rookie into a world-class copywriter in a
heart beat. You should charge at least $500 for
"Just once in a very long while, a new product
comes to the internet that promises a lot and delivers
on all it promises. Underground Sales Letters is such a
product... written by experts, produced by experts,
marketed by experts, this really is a "you can't go
wrong" publication, it's all been done for
it quick, and watch it grab you back!
copywriter's treasure is a swipe file of proven
winners. Copy that has beaten controls... and stood
the test of time. Ads that have launched wildly
successful businesses... and pulled mind-blowing
profits. Words that have tugged at heartstrings...
and loosened pursestrings.
great sales copy is hard work. Knowing which ones
were successful is harder still. Finding them all
in one place, even rarer. Compiling such a collection
could take you years - and cost a fortune.
you won't have to wait so long, or spend as much.
Ewen Chia and Dan Lok have put together such an
amazing collection of actual winning copywriting
examples, it'll blow your socks off! Over FOUR
HUNDRED pages of pure gold any serious copywriter
would give an arm and leg to own.
Sales Letters" will have a prominent place
on my bookshelf, beside the AWAI "Hall of Fame"
"Learning to create powerful sales letters is
obviously THE most important skill in marketing. The
easiest, and fastest, way to get really good at it is by
studying the best, most successful 'existing' million
dollar sales letters.
Nothing else comes close to holding an actual
letter in your hand that has been responsible for
producing millions in profits - something that has been
PROVEN to produce huge profits, out in the real world.
Your collection of marketing masterpieces
makes it extremely easy for anyone to grab the
*best* stuff from these powerful pieces and create their
very own sizzling, profit-churning sales letters in no
Thanks for putting together this valuable
you want to write a great salesletter, you'll need
to read other successful copywriting. And the quickest
and easiest way to do this is to get a swipe
file of best copies ever written.
what Dan and Ewen have done for you by creating
Underground Sales Letter ebook. This ebook is remarkable
compared to any other swipe files I've seen because
it's a collection of rare great copies that you'll
never find else where. It include copies written
by gurus to sell offline products that have nothing
to do with internet marketing!
and Dan have gone to the extra mile to track some
of the best copies ever written that I can use to
'copy'. Awesome work!"
Patric 'High-Speed Marketing' Chan
Discover Insider Tips And Strategies for free
at Internet Marketing Tactics Inner Circle:
Ewen & Dan,
downloading and beginning to read your "Underground
Sales Letters" eBook I have been glued to
my chair. I have never seen such an awesome
collection of sales letters. For the past six hours
and forty seven minutes I have been totally absorbed
in your new book analysing every letter and writing
furiously in my notebook. This eBook is a goldmine
- it is crammed full of great attention grabbing
headlines, persuasion techniques and sales tactics
that I have never seen before.
thought I already had a pretty good swipe file;
adding this collection from some of the worlds best
copywriters has turned it into something that will
always be on my desk when I am writing new sales
You get a
mountain of unstoppable promotional wizardry, the ultimate
"swipe file" from probably the best copywriters of the late
Many Ways Can YOU Massively Profit From These
Super Valuable, Hard-Core, One-Of-A-Kind Sales Pitches?
covers" of Underground Sales Letters™, you'll find
copies of famous and infamous ads and letters. These messages
have moved mountains of
consumers to spend mountains of cash!
generous sample of some of the winners:
If You Would
Like To Write DIRECT MAIL SALES LETTERS That Could Make You
Rich, Here Is A 100% Guaranteed Way For You To Get
Professional Level Results In The Shortest Possible Time...
(Sales Letter for The Copywriter Protégé Program)
you were NEVER meant to know... The #1 Insider Secret Of
Marketing! (Sales Letter for The Greatest Advertising Secrets
of All Time)
Believe!!!" The Amazin' 1969 NY Mets Stun Baseball Fans… Win
Their First World Series (Sales Letter for a Sports
Winning MD Discovers Amazing Secret That Could
Lead To A Longer and Healthier Life for You and Your Family
(Sales Letter for A New Way to Improve Your Health Special Report
& Audio Tape)
"No-Selling" Way To Riches!!! Here's the Information You Requested
to Show How You Can Make A Bundle of Money Working As Much
Time As You Want and Without Having to Do Any Selling
At All… (Sales Letter for a Business Opportunity - Jonathan
Your Lifestyle by Turning Your Mind
Into a Powerful Cash
Generator! (Sales Letter for Cleaning Out the Closest of
Your Mind for Wealth Home Study Course)
Essential ONE-DAY, Hands-On Workshop Guaranteed to Painlessly
Take Your Business On The Internet! (Sales Letter for Joel
Christopher's One Day Regional Master ListBuilder workshop)
Overworked Mother in her Early 40s Whittled her Body Down TWO
Dress Sizes in Less Than 30 Days! Without Leaving Her
House! (Sales Letter for Russian Kettlebells)
Story Of A California Woman In Her Mid-30s Who Stumbled Upon The
Greatest Health And Nutrition Secret Of All Time! (Sales
Letter for Body Balance)
"Exposed - The Fastest And
Hands Down Most Easy Way To Succeed Online! (Sales Letter
for Total Marketing Success Package)
Get Rich In Real Estate Using A Little-Known Secret That
Has Been Proven To Get Results, And How You Can Put This Secret To Work for
YOU!" (Sales Letter for The 'Simple Secret' Affiliate
Fractured Foot Can Results In A Massively Successful Internet
Business That Spits
Out Profits For You 24/7 On Auto-pilot, Even While You're
Sleeping! (Sales Letter for Ninja Marketing)
Now With Fly Fishers Worldwide & Sell More of Your
Products and Services! (Sales Letter for onFlyFishing advertising
Way to Manage Your Marketing Online… Discover the simple way
to 'make Web profit happen' today (Sales Letter for
100% Profit On Every Single Sale You Make With SuccessTeam
(Sales Letter for SuccessTeam)
A "Confidential Letter To The
'Dad' Of The Household"
WARNING Homeowners! 1 in 3 Homes Will Be Infested By
YOU Can Be Mentored By a 30 Year Old
Multi-Millionaire Who Started from Scratch Just Seven Short
Make These Costly Mistakes In Farming?"
"How Can We
Offer You This Fetal Doppler For Only $447?" Read The Fact Below
To Find Out How To Save Hundreds - One Time Only! (Full-page
ad for Huntleigh Flexi Dopplex)
Secrets To Attracting More LASIK Patients and Creating Endless
Referrals Without Dropping Your Fees… 100% Guaranteed! (Sales
Letters from LASIK Patient Attraction Took Kit)
SureTemp Thermometer And Get Another One FREE When You
Trade-In A Competitive Model! (Full page ad for WelchAllyn
SureTemp 679 Thermometer)
Mastermind Event So Powerful - Even Napoleon Hill Couldn't Have
Envisioned It! (A mind-blowing of 39-page sales letter for
Network Marketing Mastermind III)
Two Weeks Since The MUFSO Conference… And I've Got Something Private To Ask
You. (Sales Letter for consulting)
Amazing FREE Consultation
Reveals - Becoming Thin is Simply Hearing the Right Words…
If For You, Dieting Is Just Another Thing That Improves Your
Appetite, Maybe It's Time You Discovered Dynamic Changes. (
Sales Letter for Dynamic Changes)
Small Change To What You're Already Doing Will Cause A HUGE, Electrifying Surge In
Your Cash Flow" (Revised Sales Letter for Great Headlines
You Like The Secret To Getting More Done - Plus - A Way To
Never Forget Another Appointment, Anniversary, Idea - You
Name It… EVER Again! (Sales letter for ScanCard® system)
list of incredible, compelling, pull the consumers out of their
seats and the money out of their wallet sales letters is the
merest silver of what
too much to list!!!
I really can't
do it justice… it's supreme… it's mind-blowing - the ultimate
"short-cut" to becoming an absolutely professional, high-level,
direct-response marketing wizard - who hits home-run after
home-run... but without the
hard work and steep learning curve.
Why sit down
and write a letter when all the "work" has already been done for
you… by the masters of the game?
Get this package now and you'll
possess the key to creating kick-ass copy without melting
down mentally or bleeding from the ears just from trying
to just write a good headline from scratch!
You'll Never Again Suffer Through
The Pain And Hassle Of Trying To Write
A Kick-Butt Sales Letter Yourself!
By now, I'm
sure you are wonderinghow much
you'll invest to get this amazing "swipe file". And since most of
these letters can't be found anywhere, at any price… you're
probably figuring it's gonna be a bundle!
This is an
underground collection of 49 magnetic sales letters that
clients paid world-class copywriters from $5,000.00 to as much
$15,000.00 EACH to write! You're getting a minimum of
$245,000.00 in "true value"…
But you don't
have to invest anywhere near that amount. Because although its
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Underground Sales Letters™ is incredibly
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resource, that's perfect for you… whoever you are and whatever
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IMPORTANT NOTE: This is a secure
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The income examples on this website are not
intended to represent or guarantee that everyone will achieve the same
results. Each individual's success will be determined by his or her
desire, dedication, background, product, effort and motivation to work and
follow the program. There is no guarantee you will duplicate the results
stated here. You recognize any business endeavor has inherent risk for
loss of capital.